[audio blog] 3 Easy Pre-Show Marketing Tactics You Can Do Right Now
If you don’t send invitations to your wedding, you’re not going to have anyone show up. The same thought can be applied to a trade show or event; if you don’t announce your presence to attendees, you won’t have much traffic. However, trade show planning requires a lot of time & money invested, which unfortunately prevents many trade show exhibitors from effective pre-show marketing.
Here are 3 areas to focus your pre-show marketing on that don’t require a lot of time & monetary investment for announcing your exhibiting presence at a trade show.
- Write & Distribute Press Releases to reach out to the media because they are a very influential audience. Write it yourself or find a freelancer. Ask the show organizer if they can help you distribute it to media members who are attending the show. Send it to all of your industry publications. Find online websites & forums to distribute your press release. Send it to the local press from the city in which you’re exhibiting.
- Get Active On Social Media like Twitter, Facebook & LinkedIn to start & join conversations about the show. Join groups on LinkedIn related to the show or industry. Message members of the same group, but don’t be too ‘spammy’. On Twitter, follow the trade show event hastag and ‘tweet’ at attendees. Share photos, videos, links to press releases, your website, etc. Facebook might be more B-to-C for your company. However, start a group or follow the show page. Consider paid ads on Facebook & LinkedIn or promoted tweets on Twitter.
- Create An Email & Call Campaign to start announce your presence to current clients & prospects. Use your existing email list and supplement it with more contacts. Send surveys to qualify them and figure out if they’re attending the show. Create a call follow-up campaign to continue & personalize discussions.