I often hear this question: “Help, please! My trade shows are under attack from management! What is the value of…
Reprinted by permission of the St. Louis Small Business Monthly, as originally printed in Vol. 20, Issue IX, October 2007…
Recently, I had the opportunity to attend the Business Marketing Association National Conference at the historic Drake Hotel in Chicago,…
When working with my clients on their trade show marketing program, I project potential ROI using a calculation similar to…
Candidly speaking, most exhibiting companies fail to measure the return on their trade show investment due to the fact that there…
I’ve always admired Mark Twain. Some historians credit him with writing the first Great American Novels. However, many people are…