How do you measure trade show success?

Candidly speaking, most exhibiting companies fail to measure the return on their trade show investment due to the fact that there has not been a step-by-step process to calculate it. This may have been overlooked when the economy was booming but is no longer acceptable when budgets are being scrutinized.

At St. Louis Trade Show Displays, I provide my clients with a Marketing ROI CD entitled “Measurement Made Easy!”. The program is embedded with calculators that allows my clients to measure the success of their trade shows & events.

Some of the calculators built into the program include:


  • Potential Audience
  • Return on Investment
  • Cost per Qualified Lead
  • Cost per Current Customer Visiting
  • Cost per Attendee Demonstration (Introduction of a New Product)
  • Cost per Distributor Recruited
  • Cost per Visitor Reached
  • Cost per Visitor Impact

measurementI’m offering this CD to you at no charge. And, I’ll even provide a brief training to demonstrate its capabilities and discuss how it relates to your trade show marketing plans.

For more information or to receive this Marketing ROI CD, click here.



Written by

Michael Flavin sells St. Louis Trade Show Displays, St. Louis Trade Show Booths and Trade Show Displays in St. Louis MO. He has 9 years of trade show industry expertise and 14 years overall in design, sales & marketing.

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